The holiday rental market in the Costa Del Sol region of Spain is alive and kicking, many agents who used to only sell property have now turned their hands to rentals to keep them going, since the downturn took hold. Given the current marketplace many vendors who previously wouldn´t have considered renting their property have changed their minds and welcome any additional income. The issue for the would be renter is - How do I compete with so many properties up for rental?
Some Ideas to Help You Stand Out
Why not target your property towards a specific niche holiday maker? Lets say you offer a stay in your La Zagaleta villa with a racing package at the Ascari Motor Resort, advertise this through commonly known enthusiast channels. Your ad will stand out within that forum rather than melt into the background of one of the holiday rental sites, featuring hundreds of properties.
What about a specialist cookery holiday, hire in a reputable chef to do a few lessons and also pepper the stay with reservations at the best restaurants the area has to offer, again target your market through the relevant channels. Wine tasting/vineyards etc. is another popular one.
No Floral Patterned Sofas
This is almost too obvious, but let me tell you, it is an often overlooked issue. I´m sure there are some very tasteful floral sofas out there, but don´t think cutting corners with second hand dated furniture will get you repeat visits/referrals. Quality all the way at this level is essential!
Get Referrals
Offer happy renters a referral program, whether its a discount on their next vist or something worth it to them. Referrals are the best clients and also the cheapest to acquire!
Think About What Demographic Your Property Will Appeal To Most
Is your house contemporary chic or rustic Andalucian? It is important to give some serious consideration as to who would be interested in renting and then target your marketing through the most appropriate channel. Find out about your renters likes and dislikes, use your contacts to deliver something special that will add to their holiday, such as getting them on guest list somewhere special etc. Understanding your renters will lead to repeat bookings and yet more referrals.
